‘Affordable Luxury’ Steak & Lobster Restaurant Due To Launch In The City
Having showcased their signature ‘affordable luxury’ recipe across Essex and Bury St Edmunds, Founders James Welling and Mark Baumann are bringing the Bourgee steak and lobster ethos to the vibrant city of Norwich.
Due to open in November on Timberhill, the exciting new site will take the brand’s signature decadent décor to a new level. Spreading over two floors, the exciting new site will feature a fully-fledged restaurant downstairs, whilst a Bites-Bar- Luxe Lounge offering a premium bar with tapas bites will dominate upstairs. The new offering will focus on luxury dining at affordable prices, further supporting Bourgee’s commitment to offering customers the very best quality without the over-inflated price tag. A note that has delivered a truly unique positioning for the brand and has earned them an army of celebrity fans including Olly Murs, Ronnie O’Sullivan, Thom Evans, Fearne McCann and many more.
The opening will signify a re-birth for the brand, which has undergone significant changes over the last year. Following a change in partnership which saw two Directors depart from the business and subsequently the closure of three flagship restaurant sites, the new venture in Norwich marks the first of Bourgee’s new look steak - lobster - Luxe lounge restaurants with just Mark and James at the helm, after they took full ownership of their stunning bites - bar - Luxe Lounge venue at London Southend Airport in April 2018. The dynamic duo are thrilled to be bringing Bourgee to the people of Norfolk, with a vision that will take the very best of the brand and grow it even further.
Bourgee Director James Welling expands: “We have undergone a lot of change in the last year which has been a difficult time for us all, but we see the launch of Bourgee in Norwich as a significant moment for the brand. A chance for us to show exactly what Bourgee stands for and deliver our vision as a duo with full effect. We saw huge success for Bourgee in Essex, but are delighted to be expanding into Norfolk and can’t wait to show the people of Norwich what we have to offer. Norwich is a bustling city that is thriving and we are excited to be bringing a high quality dining experience that will rival the ‘experience’ residents and visitors would expect of London, right at home. Norwich is constantly evolving and we are excited to be a part of the growth that will see the city further become a key destination within the UK.”
British Master Chef and Director of Bourgee, Mark Baumann explains: “With Bourgee our ambition has always been to offer a premium dining experience that is accessible to all. We want everyone to experience the best without having to pay the earth for it. We source produce from prestigious suppliers and our in-house chefs’ craft these expertly selected ingredients into deliciously creative dishes, all served in a modern, cutting edge-designed venue with superb service and unrivalled atmosphere. This commitment to quality feeds through all aspects of the Bourgee process. Our talented team of chefs cook our prime cuts on a specialist charcoal grill, whilst diners are each given unique graphite blades imported from Germany to cut the meat without tearing. Those that have tried our steak say that it redefines their experience of good steak.”
For the restaurant entrepreneurs, Norwich is just the beginning of their new journey. Further sites have been secured in nearby Essex which will see the affordable luxury brand expand further across 2019.
The two add; “Norwich is just the start for us. Now we are moving forward as a duo, our plan is so much more than delivering steak and lobster, we are on a quest to give diners a premium experience at a price they won’t balk at. We know we have a brand that hits a customer sweet spot, and we can’t wait to see what the future holds!”